1.Wang, Y., Sun, S., Lei, W. and Toncar, M. (2009). Examining Beliefs and Attitudes toward Online Advertising among Chinese Consumers. Direct Marketing: An International Journal, 3(1), 52-66.
2.Market, Departmental Interests and Ideology: Exploring The “Three Nets Fusion” Policy Dilemmas and Feasibility of Institutional Change ,2011年33期 Keio Communication Review
Conference paper:
1.Lei, Weizhen & Lu, Heng, The publicness of the media in the transition from an authoritarian regime: exploring the transformation of the Chinese press from a perspective of “public opinion supervision” discourse after 1978, ICA (Annual Conference of International Communication Association)2009, 20-25 May, Chicago, USA
2.Lei, Weizhen, Martin Gibbs, Shanton Chang & Heejin Lee, Exploring the Roles of ICT Adoption in the Migratory Adaptation of the Rural-urban Migrants in Beijing, AEJMC 2009 (Annual Conference of the Association for Education in Journalism and Mass Communication), August, Boston, USA
3.Lei, Weizhen & Wang, Ying, Exploring Sense of Virtual Community and Its Relationship with Users' Content Production in the Web 2.0 Context--A Case Study of a Video Sharing Website in China, the Third International Global Academy of Business and Economic Research Conference, September 17-19, 2008,Orlando, Florida, USA.
4.Lei, Weizhen, Martin Gibbs, Shanton Chang & Heejin Lee, Rethinking the Digital Divide, the 19th Australasian Conference on Information Systems, 2008, Christchurch, New Zealand
5.Liu, X. & Lei, W.. Wiki Use and Adoption in the Classroom; Understanding Educational Wikis with the Technology Acceptance Model. NCA 2009, National Communication Association, Human Communication and Technology Division, November. 2009,Chicago, USA
課題
主持國際項目:
1.Study on the Network Diffusion of the Cultural Products from Japan, US and South Korea in China,THE SUMITOMO FOUNDATION FISCAL 2007 GRANT FOR JAPAN-RELATED RESEARCH PROJECTS,2007.