外貿(mào)英語(yǔ)函電
- 所屬分類：
- 作者：
蔡文芳 主編
- 出版社：
上海交通大學(xué)出版社
- ISBN：9787313058041
- 出版日期：2009-6-1
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原價(jià)：
￥22.00元
現(xiàn)價(jià)：￥15.50元
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圖書簡(jiǎn)介
本書為“21世紀(jì)高等職業(yè)教育規(guī)劃教材雙證系列（國(guó)際商務(wù)類）”之一。
本書系統(tǒng)地介紹了當(dāng)前外貿(mào)業(yè)務(wù)中常用信函尤其是電子郵件的基本格式、擬寫方法與技巧。按照外貿(mào)業(yè)務(wù)磋商過(guò)程中各個(gè)環(huán)節(jié)的順序，設(shè)置不同的業(yè)務(wù)情境，附有各情境下的例信，并提供了大量的常用語(yǔ)句。本書以外貿(mào)業(yè)務(wù)流程中不同環(huán)節(jié)為項(xiàng)目，項(xiàng)目下設(shè)置不同的任務(wù)，較完整地體現(xiàn)了外貿(mào)業(yè)務(wù)各環(huán)節(jié)中可能遇到的寫作情境。同時(shí)，通過(guò)“知識(shí)鏈接”補(bǔ)充每個(gè)項(xiàng)目信函的寫作技巧、文本特點(diǎn)、翻譯難點(diǎn)、關(guān)鍵詞匯等內(nèi)容，幫助讀者更好地掌握該項(xiàng)目信函的寫作要求和技巧。每個(gè)項(xiàng)目還設(shè)有“操練”環(huán)節(jié)，從微觀和宏觀兩個(gè)角度把握外貿(mào)英語(yǔ)信函寫作的語(yǔ)言點(diǎn)和篇章結(jié)構(gòu)，起到檢驗(yàn)和鞏固的作用。
本書不僅可以作為涉外方面專業(yè)學(xué)生的教材，也可作為外貿(mào)從業(yè)人員及業(yè)余自學(xué)者學(xué)習(xí)用書和工具書。
目錄
The Layout of a Business Letter
Structures of a Business Letter
Example
Styles of a Business Letter
Principles of Writing a Business Letter
Knowledge Interlinkage
Project One Establishing Business Relations
Task 1 Self-introduction by the Buyer
Task 2 Self-introduction by the Seller
Task 3 Re-establish Business Relations with a Former Customer
Task 4 Self-introduction by Manufacturer
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
ProJect Two Enquiries, Offers and Counter-offers
Task I A General Enquiry
Task 2 A Specific Enquiry
Task 3 A Non=firm Offer
Task 4 A Firm Offer
Task 5 A Counter Offer on Prices
Task 6 A Counter Offer on Other Terms
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Three Order and Contract
Task 1 Placing an Order
Task 2 Covering Letter With Purchase Order
Task 3 Acceptance of an Order
Task 4 Declining an Order
Task 5 A Repeat Order
Task 6 Sending Sales Confirmation
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Four Payment
Task 1 Urging Establishment of L/C
Task 2 Advising Establishment of L/C
Task 3 Asking for Amendment to L/C
Task 4 Asking for the Extension of L/C
Task 5 Asking for Easier Payment
Task 6 Asking for Payment by T/T
Task 7 Accepting D/P Payment
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Five Packing
Task 1 Proposing Packing Requirements
Task 2 Reminding of the Packing Requirements
Task 3 Instruction for Shipping Marks
Task 4 Complaining about the Packing Conditions
Task 5 Inability to Meet the Packing Requirements
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Six Shipment
Project Seven Insurance
Project Eight Complaints, Claims and Settlements
Project Nine Agent
Appendix
