
新編外貿(mào)英語(yǔ)教程
- 所屬分類(lèi):
外貿(mào)英語(yǔ)
- 作者:
王玉環(huán),賴(lài)艷 主編
- 出版社:
南京大學(xué)出版社
- ISBN:9787305077708
- 出版日期:2011-2-1
-
原價(jià):
¥28.00元
現(xiàn)價(jià):¥22.50元
-
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圖書(shū)簡(jiǎn)介
在充分調(diào)研高校對(duì)外貿(mào)英語(yǔ)教材需求的基礎(chǔ)上,從高等教育英語(yǔ)外貿(mào)專(zhuān)業(yè)和國(guó)際貿(mào)易專(zhuān)業(yè)以及教育部《大學(xué)英語(yǔ)課程教學(xué)要求》的培養(yǎng)目標(biāo)、培養(yǎng)對(duì)象和教學(xué)內(nèi)容等方面出發(fā),從培養(yǎng)既掌握一定的外貿(mào)實(shí)務(wù)知識(shí),又具備較高的外語(yǔ)應(yīng)用能力的高級(jí)復(fù)合型人才的目的出發(fā),編者王玉環(huán),賴(lài)艷結(jié)合國(guó)際貿(mào)易實(shí)務(wù)操作流程,編寫(xiě)了指導(dǎo)學(xué)習(xí)者掌握國(guó)際貿(mào)易知識(shí)和英語(yǔ)函電、進(jìn)出口單據(jù)制作的教材。
《新編外貿(mào)英語(yǔ)教程》共分12章,內(nèi)容包括國(guó)際貿(mào)易簡(jiǎn)介、外貿(mào)商業(yè)信函、外貿(mào)術(shù)語(yǔ)、建立業(yè)務(wù)關(guān)系、詢(xún)盤(pán)和報(bào)盤(pán)、還盤(pán)和接受、支付、信用證、裝運(yùn)、保險(xiǎn)、索賠和進(jìn)出口流程。
《新編外貿(mào)英語(yǔ)教程》的編寫(xiě)特點(diǎn)是理論與實(shí)踐相結(jié)合,在內(nèi)容的編寫(xiě)上結(jié)合國(guó)際貿(mào)易實(shí)務(wù)需要,除對(duì)相關(guān)貿(mào)易術(shù)語(yǔ)、英文函電寫(xiě)作或貿(mào)易磋商技巧做了較為詳細(xì)的介紹外,還對(duì)貿(mào)易各個(gè)環(huán)節(jié)中涉及的各種單證內(nèi)容和填寫(xiě)方式進(jìn)行了詳細(xì)的解釋與說(shuō)明,并附上單證樣本,以方便學(xué)習(xí)者理解與掌握。
本書(shū)既可作為高校大學(xué)英語(yǔ)后續(xù)課程外貿(mào)英語(yǔ)教材,也可作為英語(yǔ)專(zhuān)業(yè)外經(jīng)貿(mào)方向以及國(guó)際貿(mào)易專(zhuān)業(yè)教材,還可作為從事國(guó)際貿(mào)易工作讀者的自學(xué)用書(shū)。
目錄
《新編外貿(mào)英語(yǔ)教程》共分12章,內(nèi)容包括國(guó)際貿(mào)易簡(jiǎn)介、外貿(mào)商業(yè)信函、外貿(mào)術(shù)語(yǔ)、建立業(yè)務(wù)關(guān)系、詢(xún)盤(pán)和報(bào)盤(pán)、還盤(pán)和接受、支付、信用證、裝運(yùn)、保險(xiǎn)、索賠和進(jìn)出口流程。
《新編外貿(mào)英語(yǔ)教程》的編寫(xiě)特點(diǎn)是理論與實(shí)踐相結(jié)合,在內(nèi)容的編寫(xiě)上結(jié)合國(guó)際貿(mào)易實(shí)務(wù)需要,除對(duì)相關(guān)貿(mào)易術(shù)語(yǔ)、英文函電寫(xiě)作或貿(mào)易磋商技巧做了較為詳細(xì)的介紹外,還對(duì)貿(mào)易各個(gè)環(huán)節(jié)中涉及的各種單證內(nèi)容和填寫(xiě)方式進(jìn)行了詳細(xì)的解釋與說(shuō)明,并附上單證樣本,以方便學(xué)習(xí)者理解與掌握。
本書(shū)既可作為高校大學(xué)英語(yǔ)后續(xù)課程外貿(mào)英語(yǔ)教材,也可作為英語(yǔ)專(zhuān)業(yè)外經(jīng)貿(mào)方向以及國(guó)際貿(mào)易專(zhuān)業(yè)教材,還可作為從事國(guó)際貿(mào)易工作讀者的自學(xué)用書(shū)。
Chapter One International Trade
1.1 International Trade
1.2 Definition of International Trade
l.3 Reasons for International Trade
1.3.1 Resource Reasons
1.3.2 Economic Reasons
1.3.3 Other Reasons
1.4 The Differences Between International
Trade and Domestic Trade
1.5 Forms of International Trade
1.5.1 Export Trade, Import Trade
and Transit Trade
1.5.2 Direct Trade,Indirect
Trade and Entrepot Trade
1.5.3 Visible Goods Trade and
Invisible Goods Trade
1.5.4 Barter Trade and
Free-liquidation Trade
1.6 Benefits from International Trade
1.6.1 Economic Growth
1.6.2 Cheaper Goods and
Services
1.6.3 Greater Variety
Technical Terms
Exercises
Chapter Two Intemational Business Correspondence
2.1 The Essence of Business Letters
2.2 Elements of Business Letters
2.2.1 Letterhead
2.2.2 Reference
2.2.3 Date
2.2.4 Inside Address
2.2.5 Attention Line
2.2.6 Salutation
2.2.7 Subject Line
2.2.8 Body of a Letter
2.2.9 Complimentary Close
2.2.10 Signature
2.2.11 IEC (Initials,Enclosures
and Carbon Copies Block)
2.2.12 Postscript
2.3 Envelope Addressing
2.4 Business Letter Format and
Outline
2.4.1 Format
2.4.2 Outline
2.5 Basic Principles for Business
Letters
Specimen Letters
Technical Terms
Exercises
Chapter Three International Trade Terms
3.1 Components of Trade Terms
3.2 INCOTERMS
3.2.1 Scope of INCOTERMS
3.2.2 Structure of INCOTERMS
2000
3.2.3 Common Issues
3.3 Interpretation of Trade Terms in
INCOTERMS 2000
3.3.1 Group E--Departure
3.3.2 Group F--Main Carriage
Unpaid (by Seller)
3.3.3 Group C--Main Carriage
Paid (by Seller)
3.5.4 Group D--Arrival
3.4 Contrasts between FOB,CFR and CIF
3.5 Considerations for Choosing Trade
Terms
Technical Terms
Exercises
Chapter Four Establishing Business Relations
4.1 The Significance of Establishing
Business Relations
4.2 The Channels of Establishing Business
Relations
4.3 Information Collection of the
Prospective Clients
4.4 Some Skills in Establishing Business
Relations
4.4.1 Skills for Writing a First
Letter to a Prospective Corporation
4.4.2 Skills for Replying a
Letter
Specimen Letters
Skill Training
Technical Terms
Exercises
Chapter Five Enquiry and Offer
5.1 Enquiry
5.2 Offer
5.2.1 Firm Offer
5.2.2 Non-firm Offer
5.2.3 Proforma Invoice:a Special
Offer
5.3 Counter-Offer
5.4 Counter-Counter-Offer
Specimen Letters
Skill Training
Technical Terms
Exercises
Chapter Six Acceptance, Order and Business
Contract
6.1 Acceptance
6.2 Order
6.3 Business Contract
6.3.1 Contracts
6.3.2 Confirmation
6.3.3 Significance and Function
of Contract
Specimen Letters
Skill Training
Technical Terms
Exercises
Chapter Seven International Payment
7.1 Nature of International Payment
7.2 Instruments of International
Payment
7.2.1 Draft
7.2.2 Promissory Note
7.2.3 Cheek
7.3 Methods of International Payment
7.3.1 Cash in Advance
7.3.2 Documentary Letter of
Credit
7.3.3 Documentary
Collection
7.3.4 Open Account
Specimen Letters
Skill Training
Technical Terms
Exercises
Chapter Eight Letter of Credit
8.1 Nature of Letters of Credit
8.2 Procedures of Letter of Credit
Operations
8.2.1 Issuance of Letter of
Credit
8.2.2 Amendment of Letters of
Credit
8.2.3 Utilization of Letters of
Credit
8.3 Considerations in Using L/C
8.3.1 Points for Attention in
Using L/C
8.3.2 L/C Risks and L/C Risk
Prevention
Specimen Letters
Skill Training
Technical Terms
Exercises
Chapter Nine International Cargo Transportation
9.1 Ocean Transportation
9.1.1 Liner Transportation
9.1.2 Charter
Transportation
9.2 Shipping Documents
9.2.1 Packing List
9.2.2 Booking Note
9.2.3 Shipping Order
9.2.4 Mate's Receipt
9.2.5 Bill of Lading
9.3 Clause of Shipment
9.3.1 Packing and Marking
9.3.2 Time of Shipment and Time
of Delivery
9.3.3 Port of Shipment and Port
of Destination
9.3.4 Partial Shipment and
Transshipment
9.3.5 Shipping Instruction and
Shipping Advice
9.4 Other Modes of Transportation
Specimen Letters
Skill Training
Technical Terms
Exercises
Chapter Ten Insurance
10.1 Fundamental Principles of Cargo
Insurance
10.2 Risks and Losses in Cargo
Transport
10.2.1 Risks
10.2.2 Losses
10.2.3 Expenses
10.3 Ocean Marine Insurance under
C.I.C
10.3.1 Basic Risks
Coverage
10.3.2 Additional Risks
Coverage
10.4 Insurance Practice of International
Trade
10.4.1 Insured Amount
10.4.2 Insurance Premium
10.4.3 Insurance Document
Specimen Letters
Skill Training
Technical Terms
Exercises
Chapter Eleven Inspection,Claim, Force Majeure and
Arbitration
11.1 Commodity Inspection
11.1.1 P]ace and Time of
Inspection
11.1.2 Inspection Bodies
11.1.3 Inspection
Standards
11.1.4 Major Inspection
Certificates
11.1.5 Inspection Clause in the
Sales Contracts
11.2 Complaints and Claims
11.2.1 Types of Claim
11.2.2 Claim Clause in Sales
Contracts
11.3 Force Majeure
11.3.1 Consequences of Force
Majeure
11.3.2 Force Majeure Clause in
Sales Contracts
11.4 Arbitration
11.4.1 The Definition of
Arbitration
11.4.2 Features of the
Arbitration
11.4.3 Arbitration
Procedures
11.4.4 Arbitration Clause in
Sales Contracts
Specimen Letters
Skill Training
Technical Terms
Exercises
Chapter Twelve Import and Export Procedures
12.1 General Procedures of Export
Transaction
12.1.1 Preparations for
Exporting
12.1.2 Negotiation of a Sales
Contract
12.1.3 Performance of the
Contract
12.1.4 Settlement of
Disputes
12.1.5 Flowchart of Export
Procedure
12.2 General Procedures of Import
Transaction
12.2.1 Preparations for
Importing
12.2.2 Trade Negotiation
12.2.3 Performance of the
Contract
12.2.4 Settlement of
Disputes
12.3 Export Documentation
12.3.1 Role of
Documentation
12.3.2 Export Documents
Technical Terms
Exercises
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